But back to the mystics in general. I refuse to be swallowed up by their bullshit, nor do I allow myself to feel in any way inferior to their apparent greater knowledge. I once listened to some consultant describe a proposed change, and the description was filled with consultant-jargon — oh yes, they too have to impress clients with their insider language — and when he was done, I said, as succinctly as I could: “I didn’t understand a single thing you just said. Could you restate it, but in plain English this time?”
“Oh,” he stammered, “I simply meant that we need to streamline the process to shorten our product’s time-to-market.”
“You mean, the time between the thing’s production and its appearance on the retailer’s shelf?”
“Yes.”
“Then why didn’t you just say that, instead of having me waste both our time by getting you to explain it to me?”Roger Moore put it best, I think: “The point of language is to communicate your thoughts in the shortest possible time and in the clearest possible way.” My corollary to that excellent sentiment is, “And if somebody is not doing that, he’s pursuing a different agenda or has something he wishes to disguise.”
And finally, I should point out that Moore’s “clarity” does not equal “simplistic” (I nearly wrote simplisme, but you guys would have chased me from the room, and justifiably so).
Semper claritas should be your guiding principle.
Kim du Toit, “Mystics”, Splendid Isolation, 2017-03-28.
March 11, 2019
QotD: The purpose of language
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