The bureaucrats at Public Health England (PHE) apparently want the English to go back to those gloriously hungry days of rationing during and after the Second World War, at least based on their diktats on the allowable limits for calories in purchased meals:
The idea of the government controlling the number of calories in meals is so outlandish that few people have taken it seriously, despite PHE explicitly stating that this is what they are working on. They have been busy setting calorie limits for almost every food product available in shops, cafés, pubs and restaurants. The plan was to publish them in the spring but Laura Donnelly at the Telegraph has got hold of them and has leaked them today.
They are astonishing, not only because they are so low but because they are so comically precise. Sandwiches and main meal salads will be capped at 550 calories, ready meals will be capped at 544 calories and main courses in restaurants will be capped at 951 calories. Vol-au-vents or onion bhajis will be capped at 134 calories and salad dressing capped at 145 calories. The spurious precision of these numbers is presumably meant to imply that they have been worked out scientifically. They haven’t, of course (why is OK to have a 900 calorie lunch in a restaurant but not OK to have a 600 calorie microwave dinner?). There is no way of working out how much energy a single meal should contain. The concept is ludicrous.
But the detailed proposals have infuriated manufacturers – who say they are far too complex and confusing to be workable.
No kidding.
These are not legal limits. Not yet. The plan is for the bureaucrats at PHE to ‘work with’ the food industry to magically remove calories from their products without destroying flavour. PHE have no knowledge to bring to the table so their part in the ‘partnership’ amounts to setting targets, issuing threats and naming and shaming businesses.
Some of the companies will attempt to play along, mainly by reducing portion sizes, but it is a doomed enterprise. The government initially planed to use the threat of advertising restrictions to make the companies play ball, but it has already capitulated to the ‘public health’ lobby on this, so the only thing left is to threaten them with mandatory calorie limits.
If that happens, it will mean an effective prohibition on many of Britain’s best loved dishes. Steak and kidney pudding far exceeds the 951 calorie limit for out-of-home food, as does ham, egg and chips, the all day breakfast, fish and chips, and beer and ale pie (based on Wetherspoons’ nutritional information). So does a normal Christmas dinner.
As for foreign cuisine, you can kiss goodbye to kebabs, curries, pizzas and Chinese food. But it’s a treat, you say! Tough luck. No exceptions.
