Fred Frailey just got back from a trip on the Rocky Mountaineer and he’s enthusiastic about the train and the experiences it offers (for a price):
I’m just back from railing from Banff, Alta., to Vancouver, B.C., aboard the Rocky Mountaineer … my first such trip in 23 years. Then, it was eight or nine Silver Leaf coaches and a single Gold Leaf bilevel first-class car. This time, it was two coaches and five packed Gold Leaf cars. From the rail trip alone, I figure that Armstrong Group grossed a minimum of $600,000.
Usually (but not this time) there’s a section of roughly equal length out of Jasper, Alta., that joins the Banff train at Kamloops, B.C., so this train can easily be a $2 million-dollar baby when the passenger count tops 1,000 (we had 350). But my sense is that Armstrong Group brings in a at least a much money booking people on pre-train and post-train tours and luxury hotel stays.The Rocky Mountaineer in the Rockies.
Photo by The Land via Wikimedia Commons.I’ve always sensed a lot of railfan resentment of Peter Armstrong. The beef is that he “stole” from VIA Rail Canada the idea of an all-daylight trip along the Rocky and Selkirk mountains and the Thompson and Fraser rivers. For sure, the man plays for keeps; he is forever wishing to axe VIA’s Toronto-Vancouver Canadian as a government-funded competitor west of Jasper or to have the train sold to his company to redo in some Rocky Mountaineer manner.
But give the man his due. He created something lasting by becoming one of the few people to run passenger trains more than a few miles and make money at it. Who knows where the Canadian will be in a decade; it keeps losing fingers and hands as frequencies are trimmed and schedules lengthened. But the Rocky earns its way commercially, having proven its durability by weathering 2008-2009’s Great Recession.
In the latest issue of Trains, my colleague Bob Johnston writes an excellent capsule history of this service: “One factor driving the decision to move the Canadian over to [the Canadian National] route was lobbying by Vancouver entrepreneur Peter Armstrong to privatize VIA’s summer excursions to Banff, Alta., introduced in 1988. This came with the understanding that his fledging operation would get route exclusivity and some initial financial assistance from VIA to ensure the venture’s success. After a few shaky early years, Armstrong invested heavily in specialty dome cars to make Rocky Mountaineer a financial and creative success in a way the public funded operator never could.”
