I’m a mom of three young kids. That means I like to have a glass of wine
with breakfast, lunch, and dinnernow and then. And since my kids seem to grow out of their clothes and shoes seconds after I’ve purchased them, I like to get a good deal on aboxbottle or two. Luckily for me, there is stiff competition in the wine industry, which means I can get wines from around the world at prices I can afford.Yet with competition comes increased need to attract customers. And some companies are resorting to a new strategy: Alarmism.
Consider the recent suggestion by some wine companies that some corks are not just inferior, but dangerous. That might seem silly to some or just a lousy marketing stunt to others, but it’s a familiar and all-too-effective tactic used on moms who are constantly encouraged to police their homes for threats to their families.
Julie Gunlock, “Wine Alarmists Should Stick a Cork In It: Stop whining about the non-existent dangers of certain wine corks, and start drinking”, The Federalist, 2015-05-19.
December 5, 2016
QotD: Wine merchants using alarmist tactics to sell wine
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