Marin Cogan explains how less than a second of TV helped to trigger the development of YouTube:
You know what happens next. Justin reaches over, grabs a corner of Janet’s right breast cup and gives it a hard tug. Her breast spills out. It’s way more than a handful, but a hand is the only thing Janet has available to cover it, so she clutches it with her left palm. The breast is on television for 9/16 of a second. The camera cuts wide. Fireworks explode from the stage. Cue the end of halftime. Cue the beginning of one of the worst cases of mass hysteria in America since the Salem witch trials.
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Michael Powell, then the chairman of the Federal Communications Commission, was watching the game at a friend’s house in northern Virginia. He’s a football fan and was excited to relax and watch the game after a rough couple of weeks. “I started thinking, Wow, this is kind of a racy routine for the Super Bowl!” he says, his voice pitching up in bemusement. “He was chasing her kind of with this aggressive thing — not that I personally minded it; I just hadn’t seen something that edgy at the Super Bowl.”
Then it happened. Powell and his friend gave each other quizzical looks. “I looked and I went, ‘What was that?’ And my friend looks at me and he’s just like, ‘Dude, did you just see what I did? Do you think she … ?’ And I kept saying, ‘My day is going to suck tomorrow.'” Powell went home and watched the moment again on TiVo. The same thought kept running through his mind: Tomorrow is going to really suck, he remembers thinking. “And it did.”
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Of course, our children and our children’s children will never need to dig up an actual time capsule to find out about the wardrobe malfunction. As soon as they hear about the time Janet Jackson’s breast was exposed on live TV, they’ll watch it online. And the reason they’ll watch it online is that in 2004, Jawed Karim, then a 25-year-old Silicon Valley whiz kid, decided he wanted to make it easier to find the Jackson clip and other in-demand videos. A year later, he and a couple of friends founded YouTube, the largest video-sharing site of all time.
