In the Wall Street Journal, Jesse Walker has another excerpt from his new book, this time on the phenomenon known as pareidolia:
This November will mark the 50th anniversary of two events that are of special interest to conspiracy buffs. One is the assassination of President John F. Kennedy, a killing that has spawned dozens of theories about the hidden forces that allegedly carried out the crime. The other is a lecture the historian Richard Hofstadter delivered at Oxford, which Harper’s later published under the title “The Paranoid Style in American Politics.” Half a century of scholarship has either built on or pushed back against Hofstadter’s conclusions, some of which don’t hold up very well. But it remains the most widely cited essay on American political paranoia.
Some conspiracies are real, of course, but even a conspiracy theory that is entirely false has truths to tell us about the anxieties and experiences of the people who believe it. More, it tells us something about the ways people perceive the world.
[…]
The faces are the result of apophenia, the process of projecting patterns onto data. More specifically, they are pareidolia, in which those patterns are perceived as meaningful shapes or sounds. It is pareidolia that allows us to see a man in the moon, to hear a satanic incantation when “Stairway to Heaven” is played backward, or to conjure the image of your subconscious choice while taking a Rorschach test. Indeed, pareidolia makes the whole world a Rorschach test. The Web is filled with delightful pareidolia-themed photo sets, in which unexpected forms appear in mountains, pasta, fire, clocks, clouds.
[…]
Human beings have a knack not just for finding patterns in chaos but for constructing stories to make sense of events, especially events that scare us. And a conspiracy story is especially enticing because it imagines an intelligence behind the pattern. It doesn’t just see a shape in the smoke; it sees a face in the smoke.
We will never stop finding patterns. We will always be capable of jumping to conclusions, particularly when we’re dealing with other nations, factions, subcultures or layers of the social hierarchy. And conspiracies, unlike many of the monsters that haunt our folklore, do exist sometimes, so we won’t always be wrong to fear them. As long as our species survives, so will political paranoia.
