I guess it’s about their last available option:
Greece is a small country in the south of Europe known for inventing democracy and western philosophy and for its national motto, “Release the Kraken!” Our shores are a popular destination for backpackers and tourists wishing to relax amid sun-drenched beaches by day and intoxicated British tourists by night.
We wish to continue this good work, but to do so our creditors are demanding €14.5 billion ($18.6 billion) by March 20. We do not have this money, nor do we think we can raise it in time: Our asset sales have gone nowhere, and the EU has nixed our plan to close shop and re-open a few blocks away as “Greeze”. And so we come to you, our friends, for help.
A donation of any amount is appreciated, and gifts are available for those who give at premium levels. We promise these funds will be used only to pay down debt, and any funds received above the requested amount will be rolled over to our next, inevitable Kickstarter campaign.