Frank Furedi explains the intent of “consultations”, “public conversations”, and “deliberative democracy” — which are neither conversations nor democratic in nature:
In these situations, ‘consultation’ is turned into a tool of management masquerading as genuine deliberation. The demand for deliberation always comes from above, and the terms of these ‘public conversations’ are always set by professional consultants. The process of deliberation depends on ‘procedures, techniques and methods’ worked out by experts. The exercise itself is overseen by professional facilitators, whose rules are really designed to assist in the observation and management of the participants. These phoney conversations are not forums where the participants interact as equals — rather, skilled facilitators are employed to create the right kind of environment and desirable outcomes. One writer sings the praises of ‘citizens’ juries’ — a common form of deliberative democracy — by saying that such juries rely on ‘trained moderators’ who ensure ‘fair proceedings’. With zero self-consciousness, the writers endorses such a highly manipulative environment as being superior to ‘liberal institutions’, which apparently only encourage passivity amongst citizens. What we have is a pretence of deliberation and a reality of manipulation.
Deliberative democracy is neither deliberative nor democratic. Rather, it is about promoting propaganda through the pretence of having an open conversation. However, when it comes to manipulating the public imagination, ‘deliberative polling’ beats deliberative democracy to the finishing line. Deliberative polling stage-manages an allegedly open discussion on a controversial issue in order subliminally to alter people’s views and convictions. According to one of the advocates of deliberative polling, the beauty of this exercise is that ‘many participants changed their voting intentions as a result of the dialogue’. The author, Carne Ross, offers a scenario where, prior to an exercise in deliberative polling, 40 per cent of people surveyed said they would vote for mainstream centrist parties, 22 per cent for socialists, nine per cent for centrist liberals and eight per cent for greens. However, by carefully finessing the wording of the choices available to the participants, the deliberative manipulators successfully increased the number of participants who wanted to ‘emphasise the fight against climate change’ from 49 to 61 per cent.
Deliberative democrats are not shy about acknowledging that their support for conversational forums is contingent upon the participants reaching the ‘right’ decisions. Deliberative democracy is often promoted on the basis that it provides an environment conducive to changing people’s minds and having them adopt the ethos of the forum’s organisers. Deliberation is the preferred method of communication, because it can be a useful tool for transmitting the outlook of the organisers. To ensure that this objective is achieved, the group’s interpersonal dynamic is carefully controlled. To prevent the spontaneous emergence of informal group leaders, ‘most moderators are alert to the manner in which deliberations can be dominated by confident and outspoken individuals’, assures one assessment of deliberative democracy. It appears that deliberative democracy works best when ‘confident and outspoken individuals’ are put in their place.
The depiction of an exercise in brainwashing as a new form of democracy shows that political rhetoric is just that these days — empty rhetoric. It is a sign of the times that a procedure that could have come straight out of George Orwell’s Nineteen Eighty-Four can be presented as an enlightened alternative to representative democracy. The assumption that the professional facilitator has the moral authority to determine how people should think and emote speaks volumes about the patronising attitude of today’s ‘deliberators’.
The agency had not responded to a request for comment at the time of publication, and has not yet announced the appointment publicly.
