Restaurants have been known to capitalize on food trends, but few dare go as far as Denny’s:
Denny’s is bringing on the bacon.
The all-American diner is about to begin advertising a new limited-time menu of seven bacon-centric items for breakfast, lunch and dinner dubbed “Baconalia.” While the bacon trend has been several years in the making, the $548 million chain is capitalizing on it now because “we truly believe the bacon trend is here to stay” said John Dillon, VP-marketing and product development at Denny’s. “We’re not on the cutting edge, but, we’re really bringing it mainstream by being the first chain to offer it on a fully dedicated menu. No chain has embraced it like we have.”
Among the items included in Baconalia are Bacon Meatloaf, Ultimate Bacon Breakfast Triple Bacon Sampler — with, you guessed it, three kinds of bacon — as well as items that employ more unconventional uses for bacon, such as Bacon Flapjacks and the Maple Bacon Sundae, an ice-cream sundae with maple-flavored syrup and sprinkling of bacon. Mr. Dillon said that so far, the sundae has generated the most buzz and excitement.
