Apparently, British parents are so fearful of the disapproval of their own children that they’re afraid to say “no”:
Retailers selling sexualised products aimed at children could face new restrictions under plans being considered by the government.
An inquiry to explore whether rules should prevent the marketing of items such as “Porn star” T-shirts or padded bras to children has been set up.
A code of conduct on “age appropriate” marketing and a new watchdog are among plans being considered by the review.
Children’s Minister Sarah Teather said parents faced a tidal wave of pressure.
She said: “Parents often find themselves under a tidal wave of pressure, buffeted by immense pester power from their children for the latest product, craze or trend.
“I want this review to look at how we can equip parents to deal with the changing nature of marketing, advertising and other pressures that are aimed at their children.”
Parents need the government to step in and protect them from “pester power”? Pathetic.
