Strategy Page reports on the huge increase in medals being awarded to US troops:
The U.S. Army has reported that some 857,000 medals have been awarded to the 1.2 million soldiers who have served in Iraq and Afghanistan. That’s 48 percent as many medals awarded during World War II, when six times as many soldiers served overseas. It’s also 30 percent of those awarded during Vietnam, where 25 percent more soldiers served. This odd pattern is the result of the excessive number of medals given out during the Vietnam war.
This has not been forgotten. Five years ago, American troops began grumbling about what was perceived as disrespectful use of Bronze Star medals as “attaboy” awards for officers and senior NCOs who served in Iraq and Afghanistan, or for lower ranking personnel you want to pin a medal on for no good reason
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This awards inflation was a very unpopular aspect of the Vietnam war, and became a major embarrassment after the 1983 Grenada invasion (where the army tried to award more medals than there were troops involved, but the public caught wind of it and forced the brass to back off.)
Compared to the Canadian military, the US hands out a lot more medals: in my long-ago militia days, we used to joke that American recruits got medals for shining boots and using the latrine. Of course, that was right after the Vietnam era, so the “medal inflation” was perhaps at its most obvious stage.