Cory Doctorow really likes Dan Ariely’s The Upside of Irrationality:
. . . there are sections in which the science of irrationality is readily converted into practical techniques for living better, and these really shine. My favorite is the section on adaptation, that is, the way in which both terrible pain and incredible delights fade down to a kind of baseline normal over time. Ariely points out that adaptation can be slowed or even prevented through intermittent exposure to the underlying stimulus — that is, if you take a break, the emotional sensation comes back with nearly full force.
Here’s where our intuitive response is really wrong: we have a tendency to indulge our pleasures without respite, and to take frequent breaks from those things that make us miserable. This is exactly backwards. If you want to maximize your pleasure — a great dessert, the delight of furnishing your first real apartment after graduation, a wonderful new relationship — you should trickle it into your life, with frequent breaks for your adaptive response to diminish. If you want to minimize your pain — an unpleasant chore, an awful trip — you should continue straight through without a break, because every time you stop, your adaptive response resets and you experience the discomfort anew.
