Quotulatiousness

January 27, 2010

Apple’s latest . . . marketing mis-step

Filed under: Humour, Technology — Tags: , , , , — Nicholas @ 13:53

AdRants has a bit of fun with Apple’s choice of name for its latest rapture-of-the-nerds tech device:

Apple Introduces New Feminine Protection Product: The iPad

According to an explosion of tweets following Steve Jobs’ announcement of the iPad, the device’s new name isn’t going over so well:

– For now the iPad’s really exciting, but wait until they release the iTampon

– iPad: You only need to plug it in once a month

– Wow – its the iPad. Wonder if it comes in 2 sizes (maxi and mini)

– I guess it’s Apple’s “time of the month”

– The Apple iPad: for all your heavy (work) flow days

– Our little iPod has hit womanhood

– To recap: the iPad will come with an iRag (to keep it clean) + some iBruprofen (to keep it working smoothly) + iWings (protection plan)

H/T to Virginia Postrel, who wrote “And so the jokes begin…Apple needs more female marketers”.

Update: Francis Turner sent a link to the official announcement photo.

More serious coverage of the new product from The Register.

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