It’s been done often enough, but apparently still works every time. I’m talking about generating huge amounts of press coverage by creating a highly controversial ad (whether you ever intend to run it or not), and allowing the media to publicize it for you. This is Air New Zealand’s offering:
Here’s some of the free publicity, by way of The Economist and The Telegraph.
I don’t see or comprehend any connection to the airline, so its value in selling seats must surely be limited… but I laughed through the whole thing.
Comment by Chris Taylor — January 20, 2010 @ 11:28
Remember, this is the same airline who had the bodypaint safety video, so they’re willing to go well outside the “normal” bounds of airline image. I didn’t think they’d go this far outside those boundaries, but clearly I was mistaken.
Comment by Nicholas — January 20, 2010 @ 11:32
You have link, maybe, for bodypaint video, yes?
Comment by Lickmuffin — January 21, 2010 @ 12:09
For you is search result.
Comment by Nicholas — January 21, 2010 @ 12:18