Quotulatiousness

November 3, 2009

Obscure band discovers controversy is cheapest advertising

Filed under: Media — Tags: , , , , — Nicholas @ 08:37

The Guardian reports on the umpteen-thousandth demonstration that controversial material gets more column inches than good music:

San Francisco band Girls have made sure their music video won’t be played on MTV — by filling it with “gay porn”. That’s how they describe the “Hardcore XXX Edit” of their Lust for Life video, which features phallus-flaunting footage that is itself a toned-down version of the original idea they sent to their label.

Perhaps unsurprisingly, the group’s new video is not safe for work, children or anybody with a delicate disposition. Over the song’s joyous shuffle, there are nude girls in bathtubs, men putting on lipstick and, er, singing into penises. Certainly it won’t be showing on MTV any time soon, but according to guitarist Chet “JR” White, the Hardcore XXX Edit is “not even the [real] hardcore XXX version”. “It got cut,” he told Pedestrian.tv. “I’m kind of upset [the original] didn’t get put out, actually.”

“There’s a gay porn version we were really pushing for that was incredible, like nothing else. But at the same time, it’s really beautiful — about two people who love each other. We’re from San Francisco, so it’s not a surprise to us.”

The only difference with this manufactured “controversy” is that they’re not even trying to pretend that it’s anything other than a publicity grab. In a way, that’s kind of refreshing.

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