Colby Cosh finds the marketing hype from Virgin Galactic to be more than a little over the top:
I continue to be awestruck at Sir Richard Branson’s gift for hype. On Monday he rolled out Virgin Galactic’s “SpaceShipTwo”, dutifully described by Wired magazine as “the first commercial spacecraft” and “the first commercial spaceship”. This must be galling for the folks at the spaceflight research firm SpaceX. In July of this year, to little fanfare, they successfully put a Malaysian satellite into low earth orbit using a privately designed and built unmanned rocket, the Falcon 1. This is definitely commerce, and RazakSat is definitely up there in space, bleeping away in Malay. Surely everything else is Bransonian semantics?
SpaceShipTwo, despite the name, is an airplane — a very sophisticated and impressive airplane, designed to make brief suborbital hops after being carried aloft by another airplane. Branson’s hundreds of more-money-than-they-know-what-to-do-with customers are buying the aviation experience of a lifetime, one that nobody returns from unmoved. But it will be an aviation experience. “Space” is defined in custom, international law, and Virgin marketing literature as “high enough that airplanes mostly don’t work anymore”. To get there as an airplane passenger, by virtue of a few seconds of rocket boost tacked onto a conventional flight, seems a little like a technical cheat — the equivalent of trying to join the Mile High Club by oneself in the john.
