Unlike in the original story, this isn’t going to be just a ploy to get advertisers to help fund the first moon shot:
“If you’re interested, the logo of your choice could go lunar for as little as the minimum $46,000 bid. (Hurry! Bidding started two days ago.)”
Update, 24 July: For a very interesting discussion of the Apollo program, and the design choices taken, see Charles Stross’s blog post. Good stuff (even if I’m way late in linking to it).
