The underlying principles of Game are sound, because they come from the world of advertising. Heartiste was very good about referring to the marketing background — sociobiology may have provided the theory, but marketing, particularly Robert Cialdini’s seminal Persuasion, provided the practice. Social proof, consistency and commitment, all that jazz, it’s just marketing, and marketing certainly works … as far as it goes. I’m not privy to the numbers (not being a senior exec at a major corporation), but I’m pretty sure that an ad campaign that verifiably produced a 5% increase in sales would be a smashing success. An ad campaign that got 10% would make you Don Draper, a legend in the field who is also complete fiction.
Which forces us to consider a second question: How much of Game’s “success” is just practice? I’d wager very long money that no one, in the history of seduction, has ever said “I hit on fifteen girls a day, but I never seem to get anywhere”. And that of course is the very first thing the Game gurus have you do — just approach girls, dozens of them every day. Practice any skill for an hour a day and you’re bound to get a lot better pretty quickly. If you stink at golf, for instance, go hit a bucket of balls every day after work; in a month you’ll be dramatically better than you were, even if — make that especially if — you were terrible to start with.
Then throw in the marketing-style success rate. A 5% sales increase might not seem that big, but it’s millions of dollars. So, too, “scoring with 5% of your approaches” is a stunning success rate compared to 0%, especially since, you know, it’s sex, which our culture has taught us is the only meaningful standard.
Finally, though I will cheerfully admit to never having been a PUA, or anything close to it, I’ve read a fair amount of their stuff, and it seems to me that what they’re teaching is “how to fake self-confidence”, which is to say, they’re teaching Method acting. The theory is that you “fake it ’til you make it” — that is, by acting self-confident at all times, eventually you’ll really be self-confident. That virtue is as virtue does, and vice versa, goes back at least to Aristotle, so I’m certainly not going to argue with it. I’m simply going to point out that self-confidence, though of course very real, is more than just a set of behaviors, though our culture makes it very difficult to distinguish the two … and, worse, makes both of them very difficult to distinguish from “just being an asshole”.
Severian, “Mental Middlemen II: Sex and the City and Self-Confidence”, Rotten Chestnuts, 2021-05-06.
May 30, 2024
QotD: Is a “Pickup Artist” just an amateur method actor performing “fake it until you make it” drills?
December 14, 2023
Whatever it is, it sure ain’t Stoicism …
Freddie deBoer doesn’t have a catchy name for this, but you’ll recognize it instantly from the description:
For years now, I’ve written once or twice annually about a phenomenon that I’ve struggled to name but which everyone understands. It’s a particular kind of social and aesthetic culture, not exclusive to Instagram but very heavily associated with it, that merges girlboss feminism with the contemporary therapeutic imperative, a strange syncretic mysticism involving horoscopes and “manifesting”, and a blanket excuse for narcissism and selfishness dressed up in quasi-political and self-help terms. You know what I mean.
Some of these memes are comically ridiculous, most of them are fairly innocuous, and a few of them make me deeply sad. But they all reveal a tangle of conflicting attitudes and ideas that are quite confused. You would never assemble these various impulses into a life philosophy on purpose; they’ve been grafted together mostly thanks to the weird rhythms and path dependence of social media. Either way, I’ve argued that they present an essential problem with any kind of “I can have it all” philosophy — millions of people absorb this stuff, and because many of the things we want in life are zero sum, not all of them in fact can have it all. Almost all of them, in fact, will get very much less than it all. You have this absurd manifesting/The Secret stuff, where grown adults genuinely convince themselves that they can will what they want into being simply through wanting it. Well, alright: what if two people want the same promotion at work, and they’re both manifesting it? The clod philosophy this is all attached to says that whoever wins wanted it more, and since wanting can’t be quantified, no one can ever prove that isn’t true. (Convenient!) Regardless, in the case of the singular promotion and two people manifesting for it, only one of the people who has read endless memes like these actually ends up being self-actualized by success. This is OK; life can be full of contentment and disappointment at the same time. Part of what makes this kind of messaging pernicious, though, is that it suggests that not getting everything you want is always a personal failure you shouldn’t accept.
It is not possible that God promised the whole garden to everyone. (That’s not how fractions work, even for God.) It is not socially responsible to believe that you are entitled to the whole garden. And setting yourself up to see anything short of the whole garden as failure is a recipe for making yourself miserable.
That’s related to another point I’ve made, which is that these memes create an unachievable expectation that healthy, successful women aren’t in possession of ordinary confidence but of lunatic confidence, a kind of confidence rarely seen outside of Michael Jordan or bipolar mania. In a particularly perverse irony of the sort that seems to usually afflict women, this demand for outrageous self-confidence becomes just another bar that women feel like they can’t meet. A whole affirmational culture that ostensibly exists to help and affirm and praise women ends up being just one more on the long list of expectations that our society heaps on them: hard-charging and career-oriented but always putting family first, well put-together but always effortless, sexy but not slutty, Madonna and whore, you know the whole deal. I’m sorry that this stuff is so gendered, but it is, and I’m sorry that I’m the wrong messenger on this topic, but no one else is making these arguments, so I must. Yes, I concede that for most people who indulge in this stuff, it’s a harmless hobby that maybe pushes them to be a little better to themselves. But as time goes on, the messaging has grown more and more deranged, and young people are very susceptible to this sort of thing. And my job is to worry.
June 15, 2015
QotD: The modern Alcoholics Anonymous
I picked the wrong year to quit drinking.
If you’ve never been to an old-school AA meeting, imagine Vince Lombardi’s locker room if he’d been coaching Pilgrims with Tourette’s: a spartan, Quaker-meeting setup, all bootstrapping, no bullshit. A newcomer dumb enough to whine about their “feelings” gets ordered to scrub out the coffee urn by a gruff “old timer.”
That’s not what I slunk into in 1992, by which time then-faddish PBS fixture John “Finding Your Inner Child” Bradshaw had accidentally turned Alcoholics Anonymous into a New Age unicorn-and-rainbows therapeutic weep-fest that would’ve disgusted Greatest Generation founders Bill W. and Dr. Bob, who probably kept their fedoras on in the gutter.
Some meetings even served decaf.
Believe me: “Low self-esteem” is not your typical boozehound’s problem. Then again, about half the people I met in “the rooms” weren’t even alcoholics, just neurotics too cheap to get real therapy.
Remember, it was the 1990s, the era of The X-Files and Oprah at her tabloid low: at every 12-Step meeting, you’d meet “survivors of ritualistic Satanic abuse” and “recovered memory victims” and alien abductees and even “starseeds,” the self-proclaimed spawn of spacemen who’ve been sent to Earth to…do something or other. (Luckily the latter two never came to blows.)
There were so many “multiple personalities” at some meetings, we were probably breaking fire codes without knowing it.
And I lived in Boystown, so lots of the real drunks were gay, bi, trannies, lesbians of convenience, and even “two-spirited” (AKA gay Indians).
Despite all this, I never drank after my first meeting (ODAAT), worked the Steps, got a new job, and ten years later, I looked around at all the people who still hadn’t and thought, “I didn’t get sober so I could spend the rest of my life with these losers.”
It took me a decade to notice that none of the 12 Steps is “Go to meetings.” So I stopped. I couldn’t take the crazies. In retrospect, I was the crazy one for thinking I was rid of them.
Kathy Shaidle, “My Otherkin Headmate is a Two-Spirited Starseed!”, Taki’s Magazine, 2013-03-05.
January 9, 2013
The root problem with all self-help programs
In New York magazine, Kathryn Schulz explains why self-help programs are so popular … and why they are so difficult for most of us:
In The Age of Anxiety, W.H. Auden observed that we human beings never become something without pretending to be it first. The corollary is more prosaic but, regrettably, at least as true: We humans never become most of the things we pretend we will someday be. Nevertheless, last Monday, you and I and several billion other incorrigible optimists raised our glasses and toasted all the ways we will be different in 2013.
It’s easy to understand why we want to be different. We are twenty pounds overweight; we are $20,000 in debt; we can’t believe we slept with that guy; we can’t believe we didn’t. What’s harder to understand is why transforming ourselves is so difficult. Changing other people is notoriously hard; the prevailing wisdom on that one is Don’t hold your breath. But it’s not obvious why changing oneself should present any difficulty at all. And yet, demonstrably, it does.
The noted self-help guru Saint Augustine identified this problem back in the fourth century A.D. In his Confessions, he records an observation: “The mind gives an order to the body and is at once obeyed, but when it gives an order to itself, it is resisted.” I cannot improve upon Augustine’s insight, but I can update his examples. Say you want to be skinny. You’ve signed on with Weight Watchers, taken up Zumba, read everything from Michael Pollan to French Women Don’t Get Fat, and scrupulously recorded your every workout, footstep, and calorie on your iPhone. So whence the impulsive Oreo binge? [. . .]
This is where the cheerfully practical and accessible domain of self-help bumps up against one of the thorniest problems in all of science and philosophy. In the 1,600 years since Augustine left behind selfhood for sainthood, we’ve made very little empirical progress toward understanding our own inner workings. We have, however, developed an $11 billion industry dedicated to telling us how to improve our lives. Put those two facts together and you get a vexing question: Can self-help work if we have no idea how a self works?
December 18, 2012
The real barrier to self-improvement is always you
Just when did we take the portal to this alternate universe where Cracked is good? For example, this article:
If you want to know why society seems to shun you, or why you seem to get no respect, it’s because society is full of people who need things. They need houses built, they need food to eat, they need entertainment, they need fulfilling sexual relationships. You arrived at the scene of that emergency, holding your pocket knife, by virtue of your birth — the moment you came into the world, you became part of a system designed purely to see to people’s needs.
Either you will go about the task of seeing to those needs by learning a unique set of skills, or the world will reject you, no matter how kind, giving and polite you are. You will be poor, you will be alone, you will be left out in the cold.
Does that seem mean, or crass, or materialistic? What about love and kindness — don’t those things matter? Of course. As long as they result in you doing things for people that they can’t get elsewhere.
[. . .]
The human mind is a miracle, and you will never see it spring more beautifully into action than when it is fighting against evidence that it needs to change. Your psyche is equipped with layer after layer of defense mechanisms designed to shoot down anything that might keep things from staying exactly where they are — ask any addict.
So even now, some of you reading this are feeling your brain bombard you with knee-jerk reasons to reject it.
H/T to ESR for the link.
September 14, 2012
Why did people travel all over the ancient Greek world to consult the Oracle at Delphi?
Megan McArdle on self-help, self-help books, and a good guess about why the Oracle at Delphi was so influential:
I must have read dozens — hundreds — of melancholy laments about the process of aging when I was in my twenties. I enjoyed the writing of many, and even managed to eke a wistful moment out of a few of them. But then one day, in my mid-thirties, I found myself reading another — and resonating to its message of lost youth like a finely tuned wind-chime. Suddenly I shared the wistful and slightly angry sense of a profound loss of possibility; I too had realized that there was no longer time for me to try another career, take up ballet, or enlist in the military. For the rest of my life, I was going to be basically what I am now. I also shared the sense of comfort that that realization brings; I wasted far too much of my twenties trying to construct unlikely selves from the basic starting material I was given.
Some messages can only be heard when you are ready. And some can only be taken from a stranger, as witness the dismal record of friends who try to “help” each other with their marriages. “Practice makes perfect” may not be any more true because someone did a study demonstrating it — but the edict may be easier to swallow coming from Malcolm Gladwell than from your mother.
[. . .]
Hale was part of the team that investigated the Oracle at Delphi, and found that the oracle seems to have sat directly above a crack in the earth which emitted psychoactive gases, putting her in an altered state from which she delivered her pronouncements. He gave us a stunning lecture on the topic of the Oracle (you can get a taste of what it was like here). And one of the topics he explored was what role the oracle played in Greek society. Why did people come to this remote place from all over the Mediterranean, and even beyond, in order to ask her a question? Not just to ask — to act on it. People seemed to have believed that the Oracle was really pointing the way for them.
One possibility, of course, is that the psychoactive gasses actually allowed the Oracle to see the future, and thus provide a very useful service. But I think we can assume arguendo that this is probably not the case. So why were people so interested in what she had to say?
Perhaps they were just all stupid — this is a popular theory about the past. But Hale offered another possibility. He suggested that even cryptic, elusive statements such as the oracle liked to make can be very valuable, because they snap us out of our current mode of thinking. When you are stuck in a rut, rehearsing the same arguments (or behaviors) over and over again, just having someone offer you new food for thought may open up possibilities that you previously hadn’t considered.
February 10, 2012
Willpower, for good or evil
In the Guardian, Jon Henley reviews the new book by Roy F Baumeister and John Tierney:
Willpower: Rediscovering Our Greatest Strength distills three decades of academic research (Baumeister’s contribution) into self-control and willpower, which the Florida State University social psychologist bluntly identifies as “the key to success and a happy life”.
The result is also (Tierney’s contribution) readable, accessible and practical. It’s an unusual self-help book, in fact, in that it offers not just advice, tips and insights to help develop, conserve and boost willpower, but grounds them in some science.
Willpower is, Baumeister argues over lunch, “what separates us from the animals. It’s the capacity to restrain our impulses, resist temptation — do what’s right and good for us in the long run, not what we want to do right now. It’s central, in fact, to civilisation.”
The disciplined and dutiful Victorians, all stiff upper lip and lashings of moral fibre, had willpower in spades; as, sadly, did the Nazis, who referred to their evil adventure as the “triumph of will”. In the 60s we thought otherwise: let it all hang out; if it feels good, do it; I’m OK, you’re OK.
But without willpower, it seems, we’re actually rarely OK. In the 60s a sociologist called Walter Mischel was interested in how young children resist instant gratification; he offered them the choice of a marshmallow now, or two if they could wait 15 minutes. Years later, he tracked some of the kids down, and made a startling discovery.
[. . .]
What they found was that, even taking into account differences of intelligence, race and social class, those with high self-control — those who, in Mischel’s experiment, held out for two marshmallows later — grew into healthier, happier and wealthier adults.
November 28, 2011
Megan McArdle reviews some recent scolding books on thrift
Megan McArdle admits right up front that she recently splurged on a very spendy kitchen appliance, so you know she does not number herself among the community of scolds on the topic of thrift:
For decades, Americans have wallowed in credit, shunned savings and delighted in debt. In 1982, the personal savings rate was 10.9% of disposable income, by 2005 it had fallen to just 1.5%. It has since rebounded, but remains a measly 5%.
All this profligacy supports a rather vibrant cottage industry in polemics against consumerism. Authors as varied as the economist Robert H. Frank (1999’s “Luxury Fever”) and the political theorist Benjamin R. Barber (2007’s “Consumed”) have ganged up on what they see as the particularly unequal and excessive American spending habits. Unsurprisingly considering their abhorrence of waste, they are avid recyclers; the same arguments, behavioral economics studies and anecdotes appear time and time again. Access to credit makes consumers overspend. Materialistic people are anxious and unhappy. The conspicuous-consumption arms race is unwinnable. Down with status competition! Down with long work weeks, grueling commutes and McMansions! Up with family time, reading and walkable neighborhoods! The effect is rather like strolling down the main tourist strip in a beach town: Each merchant rushes out of his shop, gesticulating wildly and showing you exactly the same thing that you saw at all the previous stores.
The latest person to open up shop on this boardwalk is Baylor marketing professor James A. Roberts. “Shiny Objects: Why We Spend Money We Don’t Have in Search of Happiness We Can’t Buy” runs mostly true to form, its main innovation being to add financial self-help advice to the usual lectures. The book includes not only exhortations but actual instructions—how to make a budget, get out of debt and save for retirement.
It’s a thorough survey of both academic research on consumerism and basic finance advice. Still, I first ran into an argument I hadn’t seen before somewhere around page 200 — that the perfect surfaces of modern products hasten the replacement cycle because they show wear so badly — and well before then Mr. Roberts had fallen into some of the terrible habits of the genre. Though less openly contemptuous of the spendthrift masses than many of his fellow scolds, he still exudes that particular sanctimonious anti-materialism so often found among modestly remunerated professors and journalists.
Here are some of the things that upset him and that “document our preoccupation with status consumption”: Lucky Jeans, bling, Hummers, iPhones, 52-inch plasma televisions, purebred lapdogs, McMansions, expensive rims for your tires, couture, Gulfstream jets and Abercrombie & Fitch. This is a fairly accurate list of the aspirational consumption patterns of a class of folks that my Upper West Side neighbors used to refer to as “these people,” usually while discussing their voting habits or taste in talk radio. As with most such books, considerably less space is devoted to the extravagant excesses of European travel, arts-enrichment programs or collecting first editions.
