Romania’s Gandul has a bit of fun at Britain’s expense:
Public fears in the UK over mass immigration by Eastern Europeans has prompted a peculiar response from Romania: One newspaper published a series of ads playing on British cultural stereotypes, and saying why people should move to Romania instead.
“Our draft beer is less expensive than your bottled water,” one of the ads proudly states, hinting at the high costs of living in the UK. Another ad made fun of British cuisine: “We serve more food groups than pies, sausage, fish and chips.”
Other ads touched upon politics, weather and even women: “Half of our women look like Kate. The other half, like her sister.”
The ‘Why don`t you come over?’ ad campaign was designed by the online Romanian newspaper Gandul and GMP Advertising firm in response to numerous reports in the British media about a possible government initiative to launch a negative ad campaign discouraging Romanians and Bulgarians from coming to work in Britain.
Update, 13 September: The campaign just won a Gold Award at AdStars.
