As discussed earlier, GenZ men live in a sexual hellscape unless they meet statistically unlikely criteria. Many of them turn to alternatives like online gaming and porn … but some are apparently paying for AI Girlfriends:
Apparently ads for AI girlfriends have been all over TikTok, Instagram and Facebook lately. Replika, an AI chatbot originally offering mental health help and emotional support, now runs ads for spicy selfies and hot role play. Eva AI invites users to create their dream companion, while Dream Girlfriend promises a girl that exceeds your wildest desires. The app Intimate even offers hyper-realistic voice calls with your virtual partner.
This might seem niche and weird but it’s a fast growing market. All kinds of startups are releasing romantic chatbots capable of having explicit conversations and sending sexual photos. Meanwhile, Replika alone has already been downloaded more than 20 million times. And even just one Snapchat influencer, Caryn Marjorie, makes $100,000 a week by charging users $1 a minute to chat with the AI version of herself.
Of course most people are talking about what this means for men, given they make up the vast majority of users. Many worry about a worsening loneliness crisis, a further decline in sex rates, and ultimately the emergence of “a new generation of incels” who depend on and even verbally abuse their virtual girlfriends. Which is all very concerning. But I wonder, if AI girlfriends really do become as pervasive as online porn, what this will mean for girls and young women? Who feel they need to compete with this?
Most obvious to me is the ramping up of already unrealistic beauty standards. I know conservatives often get frustrated with feminists calling everything unattainable, and I agree they can go too far — but still, it’s hard to deny that the pressure to look perfect today is unlike anything we’ve ever seen before. And I don’t think that’s necessarily pressure from men but I do very much think it’s pressure from a network of profit-driven industries that take what men like and mangle it into an impossible ideal. Until the pressure isn’t just to be pretty but filtered, edited and surgically enhanced to perfection. Until the most lusted after women in our culture look like virtual avatars. And until even the most beautiful among us start to be seen as average.