In the latest Age of Invention newsletter, Anton Howes considers the “why” of the 1851 Great Exhibition:
The Crystal Palace from the northeast during the Great Exhibition of 1851, image from the 1852 book Dickinsons’ comprehensive pictures of the Great Exhibition of 1851
Wikimedia Commons.
Ever since researching my book on the history of the Royal Society of Arts, I’ve been fascinated by the Great Exhibition of 1851, which they initiated. Like most people, I had once assumed that the exhibition was just a big celebration of Victorian technological superiority — a brash excuse to rub the British Industrial Revolution in the rest of the world’s faces. But my research into the origins of the event revealed that it was almost the opposite. Far from being a jingoistic expression of superiority, it was actually motivated by a worry that Britain was rapidly losing its place. It was an attempt to prevent decline by learning from other countries. It was largely about not falling behind.
Industrial exhibitions already had a long history in 1851, as a crucial weapon in other countries’ innovation policy arsenals. They were used by countries like France in particular — which held an exhibition every few years from 1798 — as a means of catching up with Britain’s technology. This sounds strange nowadays, when the closest apparent parallels are vanity projects like the Millennium Experience, the recent controversial “Festival of Brexit” that ended up just being a bunch of temporary visitor attractions all over the country, and glitzy mega-events like the World’s Fairs. But the World’s Fairs, albeit notional successors to the Great Exhibition, have strayed very far from the original vision and purpose. They’re now more about celebration, infotainment and national branding, whereas the original industrial exhibitions had concrete economic aims.
Industrial exhibitions were originally much more akin to specialist industry fairs, with producers showing off their latest products, sort of combined with academic conferences, with scientists demonstrating their latest advances. Unlike modern industry fairs and conferences, however, which tend to be highly specialised, appealing to just a few people with niche interests, industrial exhibitions showed everything, altogether, all at once. They achieved a more widespread appeal to the public by being a gigantic event that was so much more than the sum of its parts — often helped along by the impressive edifices that housed them. The closest parallel is perhaps the Consumer Electronics Show, held since 1967 in the United States. But even this only focuses on particular categories of industry, and is largely catered towards attendees already interested in “tech”. Industrial exhibitions were like the CES, but for everything.
The point of all this, rather than just being an event for its own sake, was to actually improve the things on display. This happened in a number of ways, each of them complementing the other.
Concentration generated serendipity. By having such a vast variety of industries and discoveries presented at the same event, exhibitions greatly raised the chances of serendipitous discovery. A manufacturer exhibiting textiles might come across a new material from an unfamiliar region, prompting them to import it for the first time. An inventor working on a niche problem might see the scientific demonstration of a concept that had not occurred to them, providing a solution.
Comparison bred emulation. Producers, by seeing their competitors’ products physically alongside their own, would see how things could be done better. They could learn from their competitors, with the laggards being embarrassed into improving their products for next time. And this could take place at a much broader, country-wide level, revealing the places that were outperforming others and giving would-be reformers the evidence they needed to discover and adopt policies from elsewhere.
Exposure shattered complacency. The visiting public, as users and buyers of the things on display, would be exposed to superior products. This was especially effective for international exhibitions of industry, of which the Great Exhibition was the first, and simulated an effect that had only ever really been achieved through expensive foreign travel — by being exposed to things they hadn’t realised could already be so much better than what they were accustomed to, consumers raised their standards. They forced the usual suppliers of their products to either raise their game or lose out to foreign ones.
