Quotulatiousness

May 17, 2023

QotD: How do you say “Catch-22” en français?

Filed under: Business, Economics, France, Quotations, Wine — Tags: , , , — Nicholas @ 01:00

Jean-François has two hectares of vines in our valley in South-West France: his family have been making wine here on this hard limestone soil for more than half a century. And yet, he would like nothing more than to grub up his vineyards. If you ask him why, he looks skywards, and then, with hands as gnarled as his vines, pulls out the lining of his coat-pocket. Vide. Empty.

The nectar of the gods, French wines have a reputation for being cultivated in a sun-kissed vineyard surrounding a honey-stoned chateau, owned by a Hollywood star like Leonardo DiCaprio, or a Gallic aristo whose family escaped the guillotine. Jean-François is neither. And he is not the only vigneron who is struggling. Things are far from rosé for France’s small winemakers, as two hundred militants made clear outside the Prefecture in Bordeaux one Thursday last month. They follow the thousand who protested in the city last December, when vignerons hung a human effigy outside the doors of the Bordeaux Wine Council, to raise awareness for grape-growers at risk of suicide. “Every day there is a suicide in agriculture,” Didier Cousiney, president of the Viti 33 collective informed the crowd.

In the Bordeaux area alone, 500 vignerons are looking in the bottom of the glass and seeing financial ruin. And you can add to these the growers nearing retirement who cannot find buyers for their vineyards. Like Jean-François. In the Medoc, land prices are actually sinking.

Jean-François would like to simply abandon his vines. He cannot, because it is illegal. Abandoned vines are vectors for disease, which can spread to other vineyards. Vines must be either cultivated or grubbed up. But grubbing costs €2,000 per hectare, money Jean-François does not have.

Crisis in the French wine industry affects more than viticulteurs. In France, wine is not merely a drink: it’s a national symbol, the liquid affirmation of l’Art de vivre à la française. If you opened the arteries of Marianne, you would find them coursing with a Bordeaux Appellations d’Origine Contrôlée, the official certification for wine grown in the geographical region and made with requisite skill. Until 1981, French children were allowed to drink wine in school. So, when the wine industry turns sour, France’s identity suffers a hangover.

As does its income. Wine is France’s second biggest export after aircraft, worth about €15 billion a year according to the Fédération des Exportateurs de Vins et Spiritueux de France (FEVS).

What’s going wrong in the vineyards of La Belle France? Jean-François’s eloquent gestures indicate some of the causes. Doubtless French winegrowers have been complaining about the weather since the Gauls planted the first native vines in the fifth century BC. But in the last five years, the weather has lurched from one Biblical extreme to another. We’ve had drought, which did for my own few vines last year; we’ve had flooding; we’ve had hailstorms. A late frost in April 2021 affected 80% of the nation’s vineyards.

Such was the desperation of viticulteurs then that vineyards were heated overnight with candles and paraffin heaters, to keep the frost off the delicate buds of the fruit. The sight of the vineyards of Bordeaux, the sacred centre of the French wine industry, lit by geometrically exact lines of candlelight was magnificent, but the image ultimately came to symbolise the powerlessness of humans in the face of Mother Nature. After le gel historique, there were few climate change deniers in Bordeaux’s vineyards. According to the European Environmental Agency, France is suffering the biggest economic losses caused by climate change of any country in the world. The Hexagon took a hit of €4.2 billion in 2020 due to climate change.

John Lewis-Stempel, “The bourgeois war on French wine”, UnHerd, 2023-02-01.

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