At Quillette, Claire Lehmann rounds up the rising distrust/disgust among the American public in their views of the legacy media:
In October, a study published in PLOS One provided some fresh insight into how and why American media has become so dysfunctional. Over the past 20 years, the study reported, headlines that convey anger, fear, sadness, and disgust have been increasing, while headlines conveying neutrality or joy have been in decline. These trends have coincided with a massive drop in trust in news journalism, particularly in the US.
According to Gallop polling, seven percent of Americans say they have “a great deal” of trust in the media, while 38 percent say they have none at all. As angertainment has increased, trust has decreased. As one political tribe provides angertainment for its loyal readers and viewers, the other becomes increasingly alarmed and disgusted. Angertainment may be profitable for journalism in the short-term but over the long-term it trashes the integrity of the profession.
Angertainment is unlikely the sole cause of US political polarisation, but it certainly hasn’t helped. Just as mad cow disease was caused by feeding bovine-meal to cows, angertainment feeds on polarisation which in turn feeds on angertainment. It’s a cannibalistic cycle.
[…]
The incentives for journalism are broken. This is not always the fault of individual journalists, although some strive for truth and accuracy with more sincerity than others. Nor is it solely the fault of media companies, although many of them prioritise profit and engagement over rigour and fairness. It is not even the fault of “Big Tech”, even though social media companies have built the machine on which these broken incentives run.
It’s the fault of all of us. We are the ones who devour angertainment and get high on watching our enemies suffer. We are the ones who want to see various idiots eviscerated and dismembered by the bayonets of Twitter. We are the ones who clamour after content which makes us feel virtuous, complacent, and like we belong. The 20-year incline in headlines denoting fear, anger, disgust, and sadness in American media would not have occurred if audiences had not been rewarding it. In a competitive eco-system, media organisations must adapt to their audiences, feed them what they want, or die. But like the cows feeding on the meat-and-bone meal of other cows, this feedback loop creates the cultural equivalent of a neurodegenerative disease.
I have been just as guilty of this as any other publisher, consumer, or creator of media. But in recent months I’ve largely stepped back from social media, stood outside this machine, and have watched it whir and whizz from the sidelines. It is possible to disengage and reconsider the machine from a safe distance, starving it of fuel. And every day at Quillette I am reminded by my writers and readers and subscribers that it is possible to publish and create journalism that is appreciated for its analytical and aesthetic value, rather than for the artillery it provides in a never-ending culture war. It’s a war in which facts and reputations exist merely as cannon fodder, and where truth is less important than tribe. The media’s incentives may be broken, but we as individuals do not have to be.
