Arthur Chrenkoff is mildly surprised to find that the Leviathan of social media — Facebook — considers his personal account to be a publisher for Australian ban purposes:
As of this morning, Australian media outlets – as well as government agencies – are not able to post anything on Facebook, and their articles and stories cannot be shared by anyone in the world using Mark Zuckerberg’s now somewhat anti-social network. This is Facebook’s retaliation for a law being introduced by the Australian government that would have companies like Facebook and Google pay Australian media outlets for having their content on their sites. Google has in fact just reached a global agreement with News Corp regarding content use, but Facebook is opting for a much more of a FU negotiating approach.
As much as I dislike Big Tech, I have so far been unable to see a good rationale for the new law. While the media keeps complaining that Facebook and Google (in particular) are monopolising the online advertising revenue, links to media stories are to my mind advertisements that drive online users to the source – and to the source’s advertisers. Perhaps it’s the media who should be paying the socials for this publicity. In the end, the war between the Big Tech and the Mainstream Media is one, to borrow from Henry Kissinger, it’s a pity that both sides can’t lose.
Apart from the fact that various health authorities around Australia are now unable to share COVID information on Facebook, the other ironic casualty of the Aust-Zuck spat is yours truly, whom Facebook has kindly deemed to be an Australian publisher, even though The Daily Chrenk media empire consists of a single ageing desktop in an inner Brisbane suburb utilised (all too rarely and irregularly) by yours truly for the love of it with no commercial element whatsoever. And so, the main avenue of promoting my new posts by sharing their links with the 1000-plus good people around the world who follow TDC page on Facebook has been (I hope only temporarily) lost to me. While it’s flattering to stand shoulder-to-shoulder with The Australian, I’m now somewhat confused: should Facebook be paying me when I voluntarily use their site to try to get eyeballs for my work? Thank you, Australian government, for thinking that should be the model.
I think the whole notion of taxing social media sites like Facebook is cracked … which might explain why the Canadian government has legislation in the works to do something similar … and earlier European attempts to extract money from the “tech giants” have always backfired. That said, I think Facebook’s retaliation is ill-advised, being both disproportional and very likely to induce other governments to look into ways to exercise more control over Facebook and other social media platforms. There are likely no winners in this dispute or the future confrontations that this will likely inform.
