It is a standard part of the mythology that newspapers tell their readers what to believe — and the readers believe them. This is why the left keeps shrieking about the barons controlling the press, it could only be that poisoning of the minds of the proletariat which keeps said left from sweeping all before it in politics. The actual study — you know, science — of how this works is that newspapers follow the prejudices of their readers. The Sun is not socially conservative and rightish in its views because Rupert Murdoch is so but because a large portion of the British working class is so.
Or, as we might put it, the reason the left doesn’t sweep the board with the votes of the proletariat is because large numbers of the proletariat think the left either don’t represent them, or are aware that the left are nuts.
Tim Worstall, “This Will Be An Interesting Test – Geordie Greig To Daily Mail Editor”, Continental Telegraph, 2018-06-08.
September 27, 2020
QotD: The persuasive power of the newspapers
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