In The Line, Kareem Shaheen — who is a mask-wearer and was one before they were made mandatory — explains why shaming anti-maskers is a terrible way to encourage compliance, but a great way to virtue-signal:
“Covid 19 Masks” by baldeaglebluff is licensed under CC BY-SA 2.0
The mask shaming mirrors the way social media has warped our culture. The Twitter and ‘gram “in crowd” flaunt its mask use to demonstrate an ostensibly superior grasp of morals and science — and to bully those who don’t follow its cues. Those who perceive themselves to be on the outside of this circle can’t help but cringe at the manipulation and grandstanding behind these seemingly well-intentioned gestures.
Mask resistance, then, becomes a virtue signal of its own.
And, of course, Twitter itself has been a cesspool of counter-productive shame. Back in July, the hashtag #NoMasks trended, which gave the illusion of a groundswell of opposition against mandatory masking laws. But an analysis by First Draft, a nonprofit based in the United Kingdom, examined 8,000 Twitter accounts that used the hashtag. It found that the majority of people who tweeted #NoMasks were actually pro-mask. Their condemnation of the supposed anti-mask contingent actually boosted #NoMasks, bringing more people in contact with related conspiracy theories and arguments against wearing masks.
The moralizing is all the more galling because our own governments were forced to do an embarrassing about-face on their efficacy.
In the early weeks of the pandemic, health agencies in Canada and the United States recommended against wearing masks because there was insufficient evidence that they could prevent the spread of the virus, remember? They said that masks would provide a sense of false security, and suggested that we were all too dumb to know how to wear them properly.
This despite widespread use of masks in Asia, and while there was a growing consensus in hard-hit parts of Europe that they were effective and necessary.
With so much confused messaging, it’s no mystery that so many people are now skeptical about wearing masks. Sure, some of the most ardent mask-haters are also Q-Anon-spouting, anti-vaxxer crystal-healing masks-are-fascism conspiracy theorist kooks. But not all them fit that description.
And the problem with all of this is that if you’re actually trying to convince people to wear masks — as opposed to merely demonstrating your own superior morality via the veil — shame is one of the least effective methods of persuasion.
