If you have never investigated or thought through this odd phenomenon of national anthems, it might not occur to you that it is not OK to tamper with the lyrics. There was a time not so long ago when national flag etiquette was fairly severe. Flags were seen as essentially military emblems, and their use was informed by military protocols. When flags started to be turned into clothing and ironic art in the 1960s, and were exposed to the demoralizing effects of marketed consumer kitsch in the 1970s, these developments were greeted with unease. Not so much in Canada, of course: our flag was invented as a marketing device in a time of consumerism, and it had not been used to soak up oceans of blood, so it lacks the sobering associations other flags have. It had a virgin birth. We are quite welcome to slap it onto a backpack or a truck bumper.
The point is that flags can now be visually remixed with near-total freedom by artists and designers and inserted into all sorts of contexts with relatively little discomfort. If you want to put Donald Trump in an editorial cartoon with a gore-oozing Stars and Stripes, no contemporary American will kick up too much fuss. Yet the taboos around anthems, as Remigio Pereira discovered, seem to have grown stronger. And even as someone who was instinctively furious with him, I am not quite sure how this happened, or why.
Colby Cosh, “Let’s talk about anthems”, National Post, 2016-07-14.
March 18, 2018
QotD: National flags
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