I read full-time to edit The Browser, and I abandon a hundred articles for every one that I finish. I generally stop if I hit “eponymous”, or “toxic”, or “trigger warning”, or “make no mistake”. Summary labelling of anything in an article as “complex” means that the writer does not understand or cannot explain the material. I don’t often read beyond headlines that use the words “surprising”, “secret”, “really”, “not” or “… and why it matters”. Any headline ending in a question mark is a bad sign. I know writers don’t usually write their own headlines, but the headline represents a best effort to say what is useful in the article by a sympathetic person who has been paid to read it.
Robert Cottrell, quoted by Tyler Cowen, “When does Robert Cottrell just stop reading? (from the comments)”, Marginal Revolution, 2016-05-19.
January 21, 2018
QotD: When to stop reading an article
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