Virginia Postrel on what makes HGTV successful:
For starters, they’re intriguing. Rather than rely on conflict to engage viewers, they offer a small mystery: Which place will the house hunters choose? How will the renovation turn out? They keep you hanging on until the big reveal. The formula draws the viewer into the story, inviting speculations and judgments.
Then there’s recognition. Watching HGTV, you see a broader swath of North Americans (including Canadians) than you usually encounter on mainstream TV: youth ministers and medical sales reps, black marketing managers and South Asians who don’t work in tech, lesbian farmers and home-schooling moms, people who live in Fargo, North Dakota, or Pensacola, Florida, or Waco, Texas, home of the hit show Fixer Upper. They speak with regional accents and come in all body types. And they’re all presented respectfully, as fine people the viewer can identify with. It’s the opposite of schadenfreude-driven train-wreck TV.
It’s uncynical. What makes HGTV feel so wholesome isn’t merely its lack of profanity but its lack of snark. Everyone is sincere and polite, sometimes obstinate but never mean. Writing about Fixer Upper hosts Chip and Joanna Gaines for Texas Monthly, New York journalist Taffy Brodesser-Akner marveled at their authentic humility and humor. “They’re like that in person, funny and unguarded and with no fast answers,” she wrote. No wonder they easily weathered a brief controversy BuzzFeed tried to gin up over their pastor’s views on gays. They just don’t seem like haters.
On HGTV, optimism and love abound. Those qualities reflect the fundamental appeal of the network’s formula: It reverses entropy and celebrates home.
I don’t watch too much TV these days, but long before the explosion of cable channel options, I recall happily watching shows like This Old House, Hometime, and The New Yankee Workshop on the Buffalo PBS affiliate, so I’m quite familiar with the genre, if not the specific offerings of HGTV today.
