The cheerleader effect describes a human perception issue where pictures of any woman in a group are often considered more attractive than a picture of that woman alone (this may apply to men as well, but I have always heard it referred to women). Apparently women exploit this effect by posting pictures on dating sites that show them in groups of their friends rather than alone. Anyway, I have developed two corollaries:
Polo Shirt Effect: Polo shirts in a store appear more desirable when grouped with other similar shirts in an array of colors than when presented alone. This effect is strong enough to trump the paradox of choice, where offering consumers more choices can tend to flummox them and cause them to buy less. I believe arrays of multi-hued polo shirts presented together increase purchases of these shirts.
Christmas Tree Effect: We almost never buy ornaments for our tree. 95% are individually ugly, but meaningful, constructions by our kids over the years. The rest are what remain after breakage of some commercial ornaments we bought 20 years ago on deep discount in the after-Christmas sales. But a tree constructed of these ornaments is beautiful. So ornaments look far better when massed on a tree than they look individually.
Warren Meyer, “My Contributions to Social Science”, Coyote Blog, 2015-01-06.
March 24, 2016
QotD: The Cheerleader Effect
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