Posted something at the work blog today about these apps that help you do things you previously did with low-tech means, like assembling grocery lists. One of the comments praised a grocery app that gave you turn-by-turn instructions in your store. I never, ever want to hear my phone say “You have arrived at frozen breaded chicken patties.” The idea of people walking through a store, pushing a cart, staring at the screen to see where the coffee is located — as opposed to looking up for the word COFFEE — is the sort of thing from a comedic dystopia. Then: story in the WSJ the other day about someone else starting a service that delivers groceries to your house. The predicate for the business: “no one likes to go grocery shopping.”
I love to go grocery shopping. I went grocery shopping tonight; hit four stores in 90 minutes. Explain to me how it is possible to have an understanding of modern American culture without going to the grocery store. Someone who grocery-shops weekly has a better grasp on our civilization than somoene who spends four years getting a doctorate in Marketing. If they offer such things. I suspect that anyone interested in marketing gets out there and markets as soon as possible, and a doctorate would be useful only for teaching other people about Marketing, which you’ve never done, but studied.
It’s like Journalism school. Saying you understand Journalism because you went to Journalism school is like saying you have a command of the basics of Dentistry because you used a pencil to black out the teeth in a picture of someone’s head.
James Lileks, The Bleat, 2015-01-15.
February 15, 2016
QotD: Staying in touch with the everyday
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