At Strategy Page, an explanation for why most people think the world is going to hell, despite the facts pointing in all kinds of positive and hopeful directions:
One of the ironies of the post-Cold War world is that most people get the impression that things are getting worse and worse while for the majority of people on the planet life is getting better. Worldwide poverty and death rates are plummeting while income and reported (via opinion surveys) satisfaction are way up. Many major diseases (like tetanus and polio) have nearly been eliminated and malaria, the disease that has killed more people than any other throughout history, is in decline because of medical advances. War related deaths have been declining since World War II ended in 1945 and that decline continued after the Cold War eliminated most communist governments in 1991. Why do most people think otherwise? You can blame the mass media and their most effective marketing tool; FUD (Fear, Uncertainty, and Doubt).
Mass media first appeared in the mid-19th century with the development of the steam press, which made cheap-enough-to-reach-a-mass-audience newspapers possible. Editors quickly learned that FUD sells best. Politicians, rebels, and even advertisers found that FUD was a very effective tool to grab attention and change attitudes. Put another way, excitement sells, and the best way to excite readers is to scare them.
Modern terrorism, based on using murderous mass attacks on the public to trigger a flurry of media coverage, came out of this. The 19th century anarchists, followed by the Bolsheviks (communists), several fascist movements (like the Nazis), and many others, all used this media proclivity to jump on terrorist acts in order to scare readers into buying more newspapers, or supporting some extremist cause or another. The terrorists got the publicity and attention they wanted, which sometimes led to acquiring political power as well.
Radio appeared in the 1930s and this made it even easier to reach literate as well as illiterate populations. Combining radio and FUD allowed communism and fascism to spread far and fast in the 1930s. The sad fact is that this situation is not unknown among journalists. Many of them have been complaining about it for over a century. No one has been able to come up with a solution. Good news doesn’t sell. And the pursuit of scary headlines that do has created a race to the bottom.
It’s probably rational for mass media outlets to concentrate on the vivid, shocking bad news … because it grabs the attention and sells more newspapers and encourages more people to watch video reports. Good news? Well, it’s nice to hear, but it’s neither urgent nor compelling (except cat videos on YouTube, of course). You might like to hear it, but it’s not urgent and compelling … you can catch up on that anytime. A flood? An earthquake? A breaking story about a hostage situation? You’ll pay attention whether you want to or not. And that sells newspapers and gets ad revenue for networks.
