Ben Johnson explains the rising popularity of beer cans even among microbreweries in the Toronto area:
Whether it be memories of your dad’s garage fridge filled with industrial lager in little tins or visions of shotgunning affordable lagers at college parties, beer cans have, for the most part, gotten a bad rap as something like the poor-man’s beverage container.
But that’s quickly changing.
Increasingly, as Toronto’s craft beer scene booms and the city’s brewers seek out the best ways to sell their beer, cans are becoming the preferred option. But why?
Jeff Rogowsky, the co-founder of Session Craft Canning, has seen the popularity of cans grow in the last few years. Rogowsky’s company is a mobile operation that brings canning capabilities to craft brewers who often can’t afford their own expensive canning lines.
I spoke with Rogowsky via email and he told me that he thinks the increased popularity of cans is largely being driven by consumer demand. “Canning gained popularity,” he says, “because it allowed people to take beer to more places–golf courses, beaches, in a backpack, to a movie theatre–cans are infinitely more portable and easier to travel with.”
