Anton Howes says that the recently released film is sheer individualistic and capitalistic propaganda:
The Lego Movie shows us a compelling dystopian world of conformity, regulation and authority where everyone “must follow the instructions” or be “put to sleep”. It is a tale of the battle between the chaotic, creative destruction of freedom, and the rigid, forceful regulation of bureaucracy.
The run-of-the-mill protagonist Emmet is blatantly shown to be brainwashed by repetitive and generic tv shows, corporatist celebration days like Taco Tuesdays, and a perpetually playing propaganda anthem called “Everything is Awesome” with clearly collectivist undertones: “everything is cool when you’re part of a team”. He works with other construction workers to tear down the “weird” and diverse buildings and replace them with generic ones.
But it gets so much better. The dystopian dictator’s position as both the CEO of the Octan Corporation and President of the World perfectly encapsulates the problems with corporatism and monopolies on force. Indeed, his evil plan is stultifying regulation taken to the extreme: he wants to use superglue to literally stick everything permanently into the “perfect” position, relying on a robotic army of “micro-managers” to make sure that everything is exactly how he wants it to be before being stuck into place. There could be no clearer metaphor for the perils of intruding technocrats.
