At the BBC News website, Joe Kent profiles today’s hero in the ongoing battle against annoying telephone solicitations:
A man targeted by marketing companies is making money from cold calls with his own higher-rate phone number.
In November 2011 Lee Beaumont paid £10 plus VAT to set up his personal 0871 line — so to call him now costs 10p, from which he receives 7p.
The Leeds businessman told BBC Radio 4’s You and Yours programme that the line had so far made £300.
Phone Pay Plus, which regulates premium numbers, said it strongly discouraged people from adopting the idea.
Mr Beaumont came up with the plan when he grew sick of calls offering to help him reclaim payment protection insurance (PPI), or install solar panels.
He said: “I don’t use my normal Leeds number for anyone but my friends and family.”
Once he had set up the 0871 line, every time a bank, gas or electricity supplier asked him for his details online, he submitted it as his contact number.
He added he was “very honest” and the companies did ask why he had a such a number.
He told the programme he replied: “Because I’m getting annoyed with PPI phone calls when I’m trying to watch Coronation Street so I’d rather make 10p a minute.”
He said almost all of the companies he dealt with were happy to use it and if they refused he asked them to email.
