My favorite example of handling the loyal audience/new audience divide badly is when NBC decided they wanted to get more women to watch the Olympics, and thus large swaths of their prime-time Olympics coverage were devoted to documentary-style features about the hardships that the athletes had overcome — a seemingly endless cavalcade of relatives with cancer, or car accidents, or brutal injuries, or their dogs getting sick, or the Starbucks barista getting their drink order wrong — suddenly, every athlete’s life was like a country-western song. And the usual audience for the Olympics asked, with greater levels of irritation, “Hey, weren’t we supposed to be watching some actual athletic competitions? Wasn’t some skier supposed to be falling down a mountain by now?”
Jim Geraghty, “Spreading Our Ideas in the Era of Drug-Dealer Journalism”, National Review, 2013-04-29
April 29, 2013
QotD: The critical importance of accurate audience assessment
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