After all this time, Farage is starting to get serious media attention:
But for Mr. Farage, who has waged a 20-year campaign to get Britain to leave the European Union, Strasbourg has become the perfect stage to disseminate his anti-European Union message by highlighting the bloc’s bureaucratic absurdities and spendthrift tendencies as well as by mocking with glee the most prominent proponents of a European superstate: the head of the European Commission, José Manuel Barroso, and the European Council president, Herman Van Rompuy. “I said you’d be the quiet assassin of nation-state democracy,” Mr. Farage has declared, as his target, Mr. Van Rompuy, squirmed in his seat just opposite, “and sure enough, in your dull and technocratic way, you’ve gone about your course.”
His speeches mix the pitch-perfect timing of a stand-up comedian — he once told Mr. Van Rompuy that he had the charisma of a damp rag and the appearance of a bank clerk — with a populist passion that critics say approaches demagogy, and they have become wildly popular on YouTube.
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“All of us are selling a product,” said Mr. Farage, who before turning to politics worked as a commodities trader. He swallowed from his glass of Rioja, on his way to putting a sizable dent in the bottle, during a lunchtime interview this fall in the parliamentary dining room here. “But neither of these guys ever worked in the commercial sector where they had to sell something,” he continued. “They are ghastly people, and neither pass the Farage test: Would I employ them or would I want to go have a drink with them?”
The very thought of raising a pint with either Mr. Barroso or Mr. Van Rompuy elicits a cigarette-scarred chortle from Mr. Farage. With his dapper suits, cuff links and love of a wine-soaked lunch, Mr. Farage can come across as a caricature of a past-his-prime City of London financier — a loudish type that one frequently encounters in pubs in the wealthy suburbs, sounding off on cricket and the latest bureaucratic atrocity in Brussels.