Do non-Apple fans sometimes think they’re talking to religious fanatics when they talk to Apple users? It’s a silly question, isn’t it? Of course they do, because Apple has become more and more a religious experience rather than a mere technology company:
[Kirsten Bell] wrote in the Christian Science Monitor that a stranger observing one of the launches could probably be forgiven for thinking they had stumbled into a religious revival meeting.
Bell now studies the culture of modern biomedical research, but is an expert on messianic religious movements in South Korea.
She said that an Apple product launch takes place in a building “littered with sacred symbols, especially the iconic Apple sign itself”.
Keynote speeches feature an Apple leader reawakened and renewing their faith in the core message and tenets of the brand/religion.
The tradition of not broadcasting launches in real time is akin to a religious event where it is forbidden to broadcast Sacred Ceremonies.
Instead scribes or its Tame Apple Press act like the writers of the gospels, “testifying to the wonders they behold” in a completely non objective way.
