Seth Godin explains how the Olympics® have jumped the shark:
When a brand becomes a bully, it loses something vital.
So much money, so many egos and so many governments are involved in the Olympics now (and they have so little competition) that it has become a sterling example of what happens when you let greed and lawyers run amok over common sense and generosity.
[. . .]
You can’t build a brand by trying to sue anyone who chooses to talk about you.
Well, they can’t sue all of us. Personally, I never watch the Olympic brand games, and the hype tires me out, but if you want to tweet without using the first person (violating their rules, as if they have the right to tell you what person to tweet in), I think that’s just fine.
