ArenaNet distributed some beta keys to several Guild Wars 2 fan sites, including GuildMag (where I’m a contributing writer). We decided to run a contest to decide who should get our allocation of beta keys. We wanted fans to complete the joke “An asura, sylvari and a charr walk into a bar…”
The surge in traffic briefly knocked us offline. The community managers at ArenaNet noticed:
[…] a huge success. So huge, in fact, that it briefly took our site down. Our good friends at ArenaNet took note of our plight. Dutch is considering making our next contest the best mock poster of that […]
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