A spectre is haunting Scotland: the spectre of cheap booze and binge drinkers. The most recent regulatory answer, raising the minimum price of alcohol, won’t solve the problem.
Scotland announced minimum pricing for alcohol this week, at 50p a unit; the price of the cheapest spirits will now rise by almost 50%. It will arrive in England soon, although possibly at the more timid rate of 40p per unit. It will only make a tiny difference, says the government, as it contemplates raising prices for a commodity almost all citizens enjoy (86% of the adult population drink alcohol), and at a time when prices are rising everywhere.
So why bother doing it? The government says it will save lives, even as it announces the speed limit on some motorways will be raised to 80mph, which will cost lives. I am not sure if the deaths created on the roads will be offset by the lives saved from gin, but it seems that more deaths on the roads are acceptable, but more deaths from alcohol are not. Do I smell snobbery? David Cameron says that alcohol “generates mayhem on our streets and spreads fear in our communities” — so I suppose I do.
Minimum pricing is a result of a national moral panic about alcohol, which follows on the trail of moral panics about tobacco and obesity, which are created by the tabloids and their beloved pictures of girls vomiting into gutters with their skirts hitched round their waists; there is a whole crocodile of moral panics, squeezing its way into Downing Street as more important issues are ignored.
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Drinking is something that terrifies some but delights many. Drinkers can be ghastly, but so can politicians, and so can sober politicians. Minimum pricing comes from an ancient place – the desire for a neat society – and it expresses Cameron’s desire to appear to be doing something, while he does nothing elsewhere. Where one stands on minimum pricing depends entirely on whether you believe it is a person’s unalienable right to get shit-faced drunk at the market price, no matter what your income. When so many rights are threatened, who would dispute it?
