An amusing article at the Guardian about those hard-to-avoid QR codes:
The idea behind a Quick Response (QR) code is pretty simple, even useful, when applied correctly. You snap a picture of a code and your mobile phone whisks you off to a web page — no typing necessary. The problem is that the vast majority of people have no idea what the codes are, or that they are supposed to interact with them.
Most people look at a QR code and see “robot barf”, but marketers seem to think they are a must-have technology for their advertising campaigns. In their minds, eager consumers wander around with their smartphones, scanning square codes wherever they appear. As a result, the codes appear just about everywhere, and often in some really absurd places.
Being strangely fascinated by their misuse, we decided to collaborate on a Tumblr, wtfqrcodes, to document this ridiculous trend. We started the blog with about a dozen of our own pictures and invited visitors to submit their pictures as well. That’s where we’ve gotten some of our best stuff – we’ve been amazed at some of the places QR codes show up. It’s obvious that most companies just don’t understand the technology … and that’s a recipe for some very funny posts.
Used as they were originally intended, you encounter a bit of robot barf like this one:
You take a picture of it and it opens a URL or provides other encoded information. If it’s in a printed ad or on a billboard, you probably have an idea where it’ll take you. Encountering them outside their “natural habitat”: just the bare QR code with no other information, you don’t know where it’ll take you or what kind of content it’ll provide.
