Quotulatiousness

January 16, 2012

It may be pseudoscientific gibberish, but it makes a good newspaper headline

Filed under: Health, Media, Randomness — Tags: , , , , — Nicholas @ 09:35

It’s pretty much a certainty that your local newspaper and radio stations have been busy pushing the meme that today is “Blue Monday“. It’s actually a bit of advertising creativity that’s metastasized:

January is a depressing time for many. The weather’s awful, you get less daylight than a stunted dandelion and your body is struggling to cope with the withdrawal of the depression-alleviating calorific foods, such as chocolate, of the hedonistic festive period. January is one long post-Christmas hangover.

So there are many reasons why someone may feel particularly “down” during January. But every year, much of the media become fixated on a specific day — the third Monday in January — as the most depressing of the year. It has become known as Blue Monday.

This silly claim comes from a ludicrous equation that calculates “debt”, “motivation”, “weather”, “need to take action” and other arbitrary variables that are impossible to quantify and largely incompatible.

True clinical depression (as opposed to a post-Christmas slump) is a far more complex condition that is affected by many factors, chronic and temporary, internal and external. What is extremely unlikely (i.e. impossible) is that there is a reliable set of external factors that cause depression in an entire population at the same time every year.

But that doesn’t stop the equation from popping up every year. Its creator, Dr Cliff Arnall, devised it for a travel firm. He has since admitted that it is meaningless (without actually saying it’s wrong).

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