Matt Asay considers the “Long Tail” argument and finds it doesn’t apply for app developers:
Two years ago The Register‘s Andrew Orlowski, writing for the New Statesman, poked crater-sized holes in the notion that “long tail” economics were good for musicians. In 2011, it’s equally clear that the long tail* is bad business for app developers, brands, and, well, everyone. The internet has not diffused the ability to make money; it has concentrated it.
The reason is clear: the more abundant the content or apps, the greater the value of separating wheat from chaff. We simply don’t have the time or patience to scavenge the long tail of production.
This isn’t a new idea. For me, Orlowski’s review of the music industry was dispositive on the issue, along with Nick Carr’s analysis of web traffic. But it bears repeating because of the continued euphoria around app stores and their supposed ability to share the wealth in a growing mobile economy.
If only.
Some of the blame for this diminished opportunity for small app developers has to go to the app store’s organization (or lack thereof). In the Apple App Store, I found it very hard to find what differentiated many apps from all the (sometimes dozens) of similar apps other than the odd spelling of the name and the even odder choices for the app icons. Early gaming of the review and ranking made it even less useful. I’ve had an iPhone for over three years, but it must be at least a year since I downloaded a new app — partly because my aging iPhone 3G is no longer able to run the current iOS — but mostly because it’s such a pain to find things in the App Store.
