I don’t watch a lot of TV (except during football season), but I used to find TV ads in the evening seemed a lot louder than the programs they ran with. This will change:
The number of submissions was unusually numerous for a CRTC notice of comment, and 10 times higher than the complaints it received the previous three years combined.
“Broadcasters have allowed ear-splitting ads to disturb viewers and have left us little choice but to set out clear rules that will put an end to excessively loud ads,” the CRTC chairman, Konrad von Finckenstein, said in a release on Tuesday.
“The technology exists, let’s use it.”
The commission says 2009’s international standard for measuring and controlling television signals will apply to minimize fluctuations in loudness between programming and commercials.
Under the standard, broadcasters will have to ensure that both programs and ads are transmitted at the same volume.
