Deevybee has the steps you need to take to become a TV science celebrity:
Maybe you’re tired of grotting away at the lab bench. Or finding it hard to get a tenured job. Perhaps your last paper was rejected and you haven’t the spirit to fight back. Do not despair. There is an alternative. The media are always on the look-out for a scientist who will fearlessly speak out and generate newsworthy stories. You can gain kudos as an expert, even if if you haven’t got much of a track record in the subject, by following a few simple rules.
Rule #1. Establish your credentials. You need to have lots of letters after your name. It doesn’t really matter what they mean, so long as they sound impressive. It’s also good to be a fellow of some kind of Royal Society. Some of these are rather snooty and appoint fellows by an exclusive election process, but it’s a little known fact that others require little more than a minimal indication of academic standing and will admit you to the fellowship provided you fill in a form and agree to pay an annual subscription.
