The lowest blow in City Hall’s war on wicked food is its recurring efforts to ban the buying of fizzy pop with food stamps. In an initiative that could easily be titled ‘No Coke for poor black folk’, the Bloombergers have sought federal permission to prevent welfare recipients from using government cash to purchase fizzy drinks. The killjoyism of this campaign, the Scrooge-infused miserabilism of it, is astounding. City Hall has launched an advertising campaign demonising sugary drinks as one of the great evils of our time, and its internal email correspondence about the campaign, which was leaked to the New York Times, shines a rather harsh light on the evidence-lite nastiness of the modern-day nudge-and-nanny industry. Scientific advisers emailed Thomas Farley, Bloomberg’s overactive health adviser, to say that the ad’s claim that drinking pop can make you gain 10 or 15 pounds is ‘simplistic’ and ‘exaggerated’. Overriding them, Farley responded: ‘I think what people fear is getting fat, so we need some statement about what is bad about consuming so many calories.’ Who needs evidence when you have fear? The ad shows human fat gurgling from the top of a can of soda. One City Hall employee could barely conceal his excitement: it is ‘deliciously disgusting’, he said in one of the emails that was leaked.
‘Deliciously disgusting’ — that just about sums up how New York’s new rulers view the huddled masses of this extravagant city. In a complete reversal of the traditional democratic relationship, Bloomberg and co don’t consider it their duty to mirror the desires and outlook of those who elected them. They want to remake New Yorkers as models of what they consider to be healthy citizenship. Much of this stuff comes from Thomas Farley, who is championed by both Bloomberg and the liberal media as an admirably thin jogging aficionado who believes in the power of the nudge to remould the citizenry. He is a ‘superman’, the New York Times recently gushed, who has ‘grasshopper-like legs’ (eurgh), a result of the fact that ‘he exercises seven days a week, loves his vegetables and has never smoked a cigarette’ (boring). This fanboy fluff piece was illustrated with a picture of Farley leading a workout of not-so-thin black New Yorkers, his grasshopper-like legs just as sure a sign of his superiority as his white skin would have been 100 years ago.
Brendan O’Neill, “The men who killed New York”, The Spectator, 2011-06-04
June 3, 2011
QotD: New York City, the capital city of Nanny State
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