Danish diners will no longer be subject to the horrors of Marmite, thanks to swift and decisive action by the country’s Veterinary and Food Administration:
According to the advert, you either love it or hate it. As far as Marmite goes, the Danish government hates the stuff. That at least is the conclusion that many foreigners have drawn following a ban on the sticky brown yeast extract.
The sales ban enforces a law restricting products fortified with added vitamins. Food giant Kellogg’s withdrew some brands of breakfast cereal from Denmark when the legislation passed in 2004, but until now Marmite had escaped the attention of Danish authorities.
“What am I supposed to put on my toast now?” asked British advertising executive Colin Smith, who has lived in the country for six years. “I still have a bit left in the cupboard, but it’s not going to last long.”
I celebrated the decision by having some Marmite on crackers for lunch yesterday. More for me!
Update: “Let the rise of the Marmite Army begin!”:
“Spread the word, but most importantly spread the Marmite,” wrote Kelly. “On every street in good old Denmark, show ’em what they’re missing after they’ve banned this iconic product from our supermarket shelves! Make it a Marmite day everyday folks! Let the rise of the Marmite army begin!”
But even on the page, opinion remained divided. A perplexed Ray Weaver wrote: “but… it’s horrible…”
On the page calling for a boycott of Danish goods, fan Joe Figg feared the ban could have far-reaching consequences. “This dastardly move could bring about global warming of toast,” he wrote. While Mark Salisbury wrote: “Down with spread fascism!”
