We adopt many web services because they’re convenient (and free!), but it’s only after becoming dependent on those services that we recognize why they were provided for free in the first place: after all, it’s only by eliminating the inconvenience of paying users that startups can snag attention and secure the freedom to alter, downgrade, or cancel their services at will. By then, of course, we’re trapped in an unstable relationship, and our only means of recourse is to wail as loudly as possible, “You broke my heart!”
The big lesson that should have come out of the Tumbleocalypse was that we trust too easily. Did any of us listen? Nah. Instead, we’re signing our friends up to Dropbox to score 250 megs of bonus storage space and sending our most important documents to “the cloud.” We trust Dropbox because we trust others who use Dropbox: web designers, tech writers and professionals who, we believe, would never gamble with an unproven, flaky, or suspect service. Without this kind of trust-by-proxy, free web services couldn’t survive at all. Can you imagine anybody in their right mind signing up for a Facebook account today without a good friend by the sidelines whispering, “Don’t mind all that privacy whaffle. I know these guys mean well.”
Cloud storage is convenient, of course — ask anybody who’s experienced the horrors of manually synching PC to iPhone — but we downplay the risks involved in outsourcing control of the data we own. We so badly want to live in the future that we’ve lost the ability to question what living in the future might actually mean.
[. . .]
Those who believe that “the cloud” can act as a storage platform for our collective memories believe that everything that was available to us yesterday will be just as available to us tomorrow. Where exactly does this conviction come from?
The web is like any other sprawling city, and maybe worse: it’s so damn rickety it’s a minor miracle it hasn’t collapsed entirely. When you link, you do so trusting that the data to which you direct your readers won’t just up and disappear into the virtual ether. Except that, inevitably, it will — the short history of the web has established that much. We live somewhere, we leave, it becomes forgotten, and then we come back years later to find our old haunts brutally 404’d.
Connor O’Brien, “Link Rot”, The Bygone Bureau, 2011-01-17
January 17, 2011
QotD: The impermanence of “The Cloud”
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But before outsourcing storage to the cloud you need to be assured that your data will be available secure and ready to satisfy regulatory requirements. .While moving data to the cloud can help organisations save on storage management costs few providers actually mention that basic storage costs are only part of the picture.
Comment by Ronda N. Daniel — January 20, 2011 @ 00:21