Virginia Postrel highlights the power of glamour even in technical and economic arguments:
When Robert J. Samuelson published a Newsweek column last month arguing that high-speed rail is “a perfect example of wasteful spending masquerading as a respectable social cause,” he cited cost figures and potential ridership to demonstrate that even the rosiest scenarios wouldn’t justify the investment. He made a good, rational case — only to have it completely undermined by the evocative photograph the magazine chose to accompany the article.
The picture showed a sleek train bursting through blurred lines of track and scenery, the embodiment of elegant, effortless speed. It was the kind of image that creates longing, the kind of image a bunch of numbers cannot refute. It was beautiful, manipulative and deeply glamorous.
The same is true of photos of wind turbines adorning ads for everything from Aveda’s beauty products to MIT’s Sloan School of Management. These graceful forms have succeeded the rocket ships and atomic symbols of the 1950s to become the new icons of the technological future. If the island of Wuhu, where games for the Wii console play out, can run on wind power, why can’t the real world?
Policy wonks assume the current rage for wind farms and high-speed rail has something to do with efficiently reducing carbon emissions. So they debate load mismatches and ridership figures. These are worthy discussions and address real questions.
But they miss the emotional point.
I guess it’s a sign of weakness for the economic folks that they don’t realize how much of the battle for public support can rest on non-economic factors. You might be able to win all the technical battles, but it’s often the emotional factors that determine victory overall.
Hallo zusammen,
Toller Blog, aber leider sehe ich nur die hälfte.Ist Euch das bekannt?
Liegt das an meinem Safari?
Alles Gute aus
Comment by potenzmittel — November 24, 2010 @ 14:25
Google translates this as:
Or, it could just be auto-generated spam. 50/50 call.
Comment by Nicholas — November 24, 2010 @ 14:45